Amul, currently with 41 products in its basket, had chocolate for the last two decades, but never posed threat to leaders like Cadbury and Nestle.
Gujarat took the lead when it came to empowering farmers in dairying.
.jpg)
The creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge.
Asia's largest dairy Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), which markets the Amul brand, is planning to achieve a turnover of Rs 30,000 crore (Rs 300 billion) by 2018, two years ahead of its target date "considering the consistent growth that it has been recording over the last five years."
The IT major is working with a host of Indian companies in emerging sectors to enable them to improve efficiency and cut costs - spelling both good business and sound investment for the future.
Fresh after crossing the billion dollar revenue mark, the Gujarat Cooperative Milk Marketing Federation is planning to roll out about 10,000 Amul parlours in the next three years.
The 12 chairmen of district dairies of Gujarat constituting GCMMF had demanded that the 'Milkman' climb down from his post.
While an informal network is already in place to handle the modern trade channels, a more structured and formal unit is expected to be set up soon.
Formed in 1946, Amul is jointly owned by 3.03 million milk producers in Gujarat.
The Gujarat Cooperative Milk Marketing Federation, which owns the Amul brand, is all set to introduce sugar-free chocolates across the country, targeted at diabetics. This comes soon after the company had launched sugar-free ice-cream. India has become the diabetes capital of the world with almost 35 million people suffering from the disorder. And their population will continue to grow at a fast pace, say experts, because of Indian dietary habits and a sedentary lifestyle.
With launch of second plant in Gujarat, company gets ready to take on peers
Petro retailer IBP Co Ltd will set up 500 petrol stations during the current fiscal to take its retail strength past 2600, the company's general manager (marketing) K D Makhija said on Wednesday.
Italy may be the home of premium buffalo mozzarella cheese, but India could soon give the country a run for its money in this regard. India's largest dairy cooperative, Amul, has submitted a plan to the government, aiming to turn the country into a global hub for the export of mozzarella cheese made from buffalo milk, which is sold at a hefty premium around the world. Mozzarella cheese is one of the products identified by the government for support under its Rs 10,900 crore production-linked incentive scheme (PLI), to give a massive push to food processing exports as well as to build Indian food brands.
Over the past year, Amul has undergone a transformative journey, evolving from a dairy-centric entity to a comprehensive foods company. Since 2022, PepsiCo India, too, has embarked on extensive launches in the food category. Not to be left behind, ITC, which has been introducing an average of 100 fast-moving consumer goods (FMCG) products across categories every year, has also launched a number of packaged food items.
The New Zealand police on Monday said they have received a "report" wherein it was alleged that two members of a delegation of the Gujarat Cooperative Milk Marketing Federation (GCMMF), the Amul brand owner, "inappropriately touched" a woman at a trade event in the island country a week ago.
'We plan to touch Rs 1 trillion of Amul brand's turnover in the next five years.'
It is largely due to his vision and efforts that we have almost quadrupled our per capita milk availability in the last 40 years, points out Shailesh Dobhal.
'We want to send a notice to the BJP that Rajputs are no longer their slaves.'
'We expect exports to touch Rs 1,000 crore by the end of the year.'
Amul will now export dairy products to Russia.
Vipul Chaudhary, chairman of Gujarat Cooperative Milk Marketing Federation (GCMMF) that markets its products under the Amul brand, has been removed from the post.
Gujarat's Amul bagged the top slot with 7.2 per cent share, followed by Mother Dairy and Britannia Industries.
The Supreme Court on Wednesday directed the management of Gujarat Cooperative Milk Marketing Federation (GCMMF), that markets its products under the Amul brand, to "maintain status quo" on the issue of removal of Vipul Chaudhary as its chairman.
Fourteen of 17 board members move no-confidence motion; proximity to Rahul Gandhi seen as trigger.
In Gujarat, of the 12.5 million hectare of area under cultivation, while six million is dependent on rainfall, two million is covered by groundwater, a bulk of which is said to be in north Gujarat. Scanty rainfall in the last one and half years has not only depleted groundwater level but also affected dams.
Nearly 40% of the annual sales happen during April to June.
To keep competitors at bay, GCMMF has drawn up an expansion blueprint worth Rs 800 crores for the domestic market.
This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.
Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports.
Amul has cashed in on an incident from the protagonist's life for promotions.
Two giant brands get into a slugfest over the goodness of ice creams and frozen desserts, reports Sohini Das.
Remembering Verghese Kurien, a visionary who singlehandedly built world's biggest agricultural development programme.
What does one make of Ramdev's recent allegations that MNCs are conspiring against Patanjali?
Why Danone, Philips, and to an extent Nestl and P&G remain under stress in India is a subject perhaps worthy of a business school case study, says Shailesh Dobhal.
The cartoon appeared to support the new policy of 'Atmanirbhar Bharat' enunciated by Prime Minister Narendra Modi as well as a call for a boycott of Chinese products.
Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades
Parag Milk Foods, Prabhat Dairy, Hatsun Agro are sharpening their gaze on the retail space and buttering up their customers.
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances